Sample Letter Business Principles - 1449 Words

Christian Lett Tylar Richmond Professor Karen Koenig BMGT 1010:001 Business Principles 9 December 2015 Hello, my name is Christian Lett, and I am speaking on behalf of myself, and my two business partners, Tylar Richmond, and Aaliyah Rose. I know you’re wondering what our business consists of. Well, we are a retail boutique who only offers high end fashion. High end fashion is apparel that is attended for people who are looking for great quality, and willing to pay a lot of money for a desired piece. Our boutique goes by the name of Diversity. We go by the name â€Å"diversity† simply because, we are a boutique who sales a variety of high end clothing brands. This variety ranging from brands like; Y-3, Kanye West (Season 1, 2, etc.),†¦show more content†¦She is so good, we only rely on her, to maintain this role. Last but not least, we have Aaliyah Rose. Aaliyah Rose roles is to manage all social media sites, marketing schemes/planning, blogging, and etc. Aaliyah strives to make sure employees post new items, and upcoming releases at least twice a day on the store s Instagram page. This technique is our only social networking plan, and it is proven to work. For we have celebrities, and big supporters constantly repost our new release items. Now, out of all roles Aaliyah’s biggest role is to tell the world Diversity s story. Telling a story is something that will always convey an individual that loves fashion, to certain clothing brands. For example, what Jerry Lorenzo has done with the brand, Fear of God is truly telling a story. â€Å"Los Angeles-based label Fear of God is defined by an interesting juxtaposition; a bricolage of inspiration that contrasts with simple designs, creating the brand’s signature aesthetic. While the garments tell a story themselves, it is Fear of God’s most recent lookbook that fully breathed life into the creations of owner Jerry Lorenzo, which enlightened fans on the themes that are driving his creative process. Above all else, Fear of God is a culmination of Lorenzo†™s meditation on grunge, hip-hop, and fashion cultures, manifesting through subtle silhouettes and minimal design (Complex.com/style).† Lorenzo’s

Financial Analysis Riordan Manufacturing - 1068 Words

TO: Riordan Manufacturing CEO SUBJECT: Financial Analysis Sir, a detailed analysis has been performed on the income statement and balance sheet of Riordan Manufacturing. The reason for this memo is to show the results of the analysis and provide an overview of the company’s financial situation. Financial Ratios Financial ratios are important for analyzing the liquidity and profitability of the company. Based on the 2010 income statement and balance sheet for Riordan Manufacturing the following ratios have been calculated. First, the liquidity ratios tell the proportion of liquid assets to as they relate to current liabilities. These ratios are important because they can show how vulnerable a company is to bankruptcy or insolvency. Next,†¦show more content†¦This is a useful measure because it shows how much each expense is impacting the company’s bottom line. It also makes it much easier compare the total amounts of assets, liabilities, and stockholders equity. The horizontal analysis compares the level of change in each account over a 1-year period. This should be used for identifying trends that are occurring with the company’s financial performance. Financial Position The Riordan Manufacturing Company is in a strong financial position. The solvency ratios show that the company is solvent and has plenty of assets to cover all short-term debt and liabilities. In addition, the company has a high percentage of stockholders equity, which has grown 8.83% from 2009 to 2010. The main weakness of the company is its slim profit margin of 4.30%. If the company was required to increase expenses in the future this could quickly cause the company to become unprofitable. References Accountingformanagement(2015)retrievedfrom(http://www.accountingformanagement.org/horiz ontal-analysis-of-financial-statements/ on July 19, 2015) University of Phoenix(2015) retrieved from (https://ecampus.phoenix.edu/secure/aapd/cist/vop/index. html#1 on July 12, 2015) Vertical Analysis for Riordan Mfg 2010 - Income Statement 2010 Vertical Analysis Sales $56,534,254 100% Cost of Goods Sold $43,970,250 77.78% Gross Margin $12,564,004 22.22% Operating Sales, Marketing

Alcatraz Would Continue as a Prisoner but Under a...

The military prisoners that were on Alcatraz at the time would build the new military prison from 1909 through 1911. The new cell house was equipped with 600 cells, â€Å"†¦a hospital, a mess hall, and other prison buildings† (history.com). Research around this subject states, that when the prison was completed it was the world’s largest reinforced building (NPS). The Alcatraz lighthouse’s view of the Golden Gate Bridge was blocked during the construction of the cell house, â€Å"[the] beacon became obsolete† (history.com). A new taller lighthouse replacement took place in 1909. Running With the new prison the U.S. Army ran a rather mild institution with minimum security. â€Å"Prisoners spent their days working and learning†¦Many prisoners worked as†¦show more content†¦He was forced to give up his birds before being transferred to Alcatraz Penitentiary. Prison Staff Alcatraz Island was also home to prison staff and their families, which was sensible since it would be complicated for guards to have to board an island ferry to go to and from work every day. The families lived in government owned apartments, cottages, and houses. Alcatraz Island also had a small convenience store and a social club with a bowling alley and a soda fountain. â€Å"It was like a little town,† smiled former Alcatraz guard Jim Albright’s wife in an interview, â€Å"everybody helped everyone,† she had continued. â€Å"It was like a small town with a big jail,† observed a longtime Alcatraz staff member. The children of the prison staff traveled by boat off the island to attend school in San Francisco. Alcatraz prison guards were considered to be among the elite in the Bureau of prisons. They received extensive training in prison procedures and regulations, self defense, conflict resolution, legal requirements, marksmanship, rehabilitation, investigation techniques, bureau policies, and the history of law enforcement (nps.gov). Prison Life Alcatraz prison had received a dramatic reputation from the public eye, which was â€Å"due [largely] to Hollywood movies which have created their own not particularly accurate Alcatraz with hidden tunnels [,] haunted dungeons†¦Ã¢â‚¬  and harshly exaggerated prison life (nps.gov). In actuality, prison life at AlcatrazShow MoreRelatedAlcatraz Island: A Brief History1608 Words   |  7 Pagessecurity. â€Å"Prisoners spent their days working and learning†¦Many prisoners worked as gardeners while a select few were employed as babysitters for the children of prison officers (Mahaney, Erin. History and Facts about Alcatraz. About.com). Closing The Great Depression of the 1930s resulted in the already pricey expenses to run the army barracks to almost double. The current prisoners were departed to other prisons in Kansas and New Jersey. In 1933, the Army deserted the prison.\ Alcatraz would continueRead MoreAlcatraz as a Tourist Attraction Essay3109 Words   |  13 Pagestwenty-two acres of solid granite surrounded by a fast moving sea of icy waters. Your name is Al Capone, and youve been sentenced to carry out the last nine years of your eleven-year sentence at the most infamous prison in U.S. History, The Rock. Alcatraz is no longer a federal penitentiary, nor does it house any inmates. Instead, it has become a tourist attraction that allows hundreds of people a day the opportunity to experience what time served may have felt like at The Rock. The island sitsRead MoreCorrections Timeline2539 Words   |  11 Pagesdictionary, jail is defined as a place of confinement under the jurisdiction of a local government. Jail is generally reserved for those who have been accused of a crime and are awaiting trial or for those who are convicted of minor offenses, such as misdemeanors, where the period of incarceration is less than one year. Probation is the action of suspending the sentence of a convicted offender and giving the offender freedom during good behavior under the supervision of a probation officer. This canRead MoreEssay on Halfway Houses3162 Words   |  13 Pagesinvented that would isolate offenders from the rest of the community. This punishment called incarceration, or prison, ta kes the violator out of the society in an effort to stop any future misdoings. From their inception, prisons have attempted to act as both a deterrent and a rehabilitator. However, in certain times one of these is more stressed than the other. In the case of drug offenders the rehabilitation aspect would is more important. But, overall prisons encounter many different situationsRead MoreCorrectional Administration Reviewer18383 Words   |  74 Pageswere established in Indiana and Massachusetts. DIVISIONS OF CRIMINOLGY: 1. Sociology of Law is an attempt at scientific analysis of the conditions under w/c criminal laws develop and w/c is seldom included in the book of criminology. 2. Criminal Etiology is an attempt of scientific analysis of the causes of crimes. 3. Penology is concerned with the control of crime. THE CONCEPT OF PENALTY Penalty in its general sense signifies pain; in the judicial sphere, it means suffering undergone, because ofRead MoreProhibition and the Rise of Organized Crime4837 Words   |  20 PagesIn 1919, America was torn with the decision of prohibiting liquor from being sold. There were many incentives to do so. However, political officials did not take into account that people would get what they wanted regardless of the law. With prohibition, America was set for an untamed drinking binge that would last thirteen years, five months, and nine days (Behr 91). Prohibition, though it was dignified, was a great failure that taught the United States valuable lessons about crime and corruption

Business Plan of Audi - 8577 Words

Introduction This strategic business plan focuses on the Audi Group and which strategies it should pursue to realize its growth objectives in the automotive industry. First of all, the company ´s business, mission and vision are introduced. A market overview is given and Audi ´s current market position is analysed. Furthermore, a SWOT analysis is made which serves to make assumptions about Audi ´s future performance and objectives are formulated. Last, resource requirements and budgets are laid out in order to understand the financial considerations behind the formulated strategies. The report will end with a short conclusion. It is important to note that only secondary data, e.g. the Internet was used to write this report. I.†¦show more content†¦The latter was renamed as Audi in 1985. The company also moved its headquarters from Neckarsulm to Ingolstadt. In 1998, Audi Hungaria Motor was established and the Automobili Lamborghini Holding was founded after Audi had acquired the share capital of the sports car manufacturer. â€Å"The portfolio of companies consolidated under the umbrella of the Audi Group was enlarged in the 2003 to include Audi Synko, Audi Vertriebsbetreuungsgesellschaft and Audi Zentrum in Germany.† (Datamonitor, 2010) In 2003, the company also added Audi Japan and FAW-Volkswagen Automotive, as well as Audi Australia to its subsidiaries list. Three years later, Audi won the best of European Business Award for bing one of the nine most competitive companies in Europe and it received the Best Car Company of the Year 2006 by the British car magazine Autocar. In 2007, Audi opened a new production plant in Brussels and in 2008, the company â€Å"started local assembly of the new Audi A4 at its plant in Aurangabad, India†. In 2008, Audi also opened its first dealership in Ho Chi Minh City, Vietnam. In the same year, Audi introduced many innovative technologies, such as the A1 Sportback, a concept for a five-door four-seater for the sub-compact class and a weight-saving technology ASF (Audi Space Frame) to improve the performance and efficiency of Audi model (TT, TT Roadster, R8 and A8). Due to theShow MoreRelatedAudi’s Performance in Chinese Market1040 Words   |  5 PagesAudi’s pe rformance in Chinese market Introduction Audi is one of the world leading luxury vehicle brand that is own by Volkswagen group. It enjoys the same reputation as BMW and Mercedes-Benz in the international market. In China, it expands rapidly during the past two decades. Currently, in the segment of vehicle market for business and governmental use, Audi has achieved satisfactory performance (Hua, 2010). The aim of this essay is to study Audi’s marketing strategy in combination with marketingRead MoreIs Lebanon Bank And Hsbc Which Is Global Bank1188 Words   |  5 Pagesundertaking or business wander. A SWOT investigation can be completed for an organization, item, place, industry, or individual. It includes determining the target of the business wander or extend and recognizing the inside and outside variables that are ideal and unfavorable to accomplish that goal. In this article am going to discuss Audi bank which is Lebanon bank and HSBC which is global bank Bank Audi S.A.L. is Lebanon s biggest bank as far as both client stores and aggregate assets. Bank Audi at presentRead MoreAutomotive Industry and Porsche Production Line1641 Words   |  7 Pagesand EPA guidelines. If the 2020 CAFÉ plan is implemented in North America Porsche will not be able to sell cars in North America. Political issues and governmental decisions affect the development of the local economy as for example the increase of oil prices during the Iraq war and the drop of the dollar compared to other currencies, they can also have an influence on sales in the automotive industry. This is a negative effect as the VW sales group has laid a plan to exceed GM and Toyota in sells byRead MoreWhy Volkswagen Will Race Ahead Of Auto Peers 864 Words   |  3 Pagesworking Volkswagen released its annual report for 2013 recently, which provides an interesting snapshot of current trends in global auto business. The report clearly shows the soaring demand for luxury brands of late. For instance, brands like Audi and Porsche are selling well in the United States, the world’s largest market for luxury cars. According to the report, Audi sold nearly 1.6 million vehicles in 2013, which yielded a little over 5 billion euros in profits. The brand is going strong this yearRead MoreQuality Planning and Quality Assurance Essay1168 Words   |  5 Pagesis quality Management activities and function involved in determination of quality policy and its implementation through means such as quality planning and quality assurance including quality control. Quality management principals to all areas of business from starting (design) t end (delivery) and confining them only for production activities. Significance of quality is ,to increased revenue and market share and through this it gives fast response to market opportunities. It helps to improve customerRead MoreStrategic Marketing Plan for the Audi A15186 Words   |  21 PagesTask Two: Marketing Plan The Marketing Plan is based on the model by The Chartered Institute of Marketing. 1. Introduction amp; Mission Statement Audi is a premium and performance car manufacturer. Our Strategy 2020 provides even clearer focus on our target to become the number one premium brand. With the change in demand from society in the types of cars people wish to drive, we have to adjust the path we are taking to achieve our vision. We can only achieve this if we focus our full andRead MoreMarketing Sample Essay2998 Words   |  12 PagesTable of Contents Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Market plan and Auditing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Strengths †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Weaknesses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Threats †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Market Conditions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 The 4Ps of Marketing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreDesigning A Product Or Service The Goal1506 Words   |  7 Pagesthis is the well-known company automotive company Audi. Audi has yet to use the 3D printer in their production lines but they are getting close to that reality. Recently Audi created an entire car using just a 3D printer and it ran smoothly (Koslow 2015, November 13). What automotive companies like Audi plan to use the 3D printers for is creating metal pieces of the vehicles and eventually getting them involved in their production line. Currently Audi is †capable of producing details half as thickRead MoreNew Product Launch Marketing Plan2769 Words   |  12 PagesNew Product Launch Marketing Plan, Part III Kirkland Browne, Johanna Gutierrez, Philippe Biboum, Dana Cannon, Tameika Mclean, Kevin D. Mobley MKT/571 August Eighteenth, 2014 Dr. Catherine Burr New Product Launch Marketing Plan, Part III Executive Summary Our company is Audi AG. Audi is headquartered in Germany and is a subsidiary of Volkswagen since 1966. Founded in 1909 by automotive pioneer August Horch, Audi specializes in high end and luxurious automobiles (Audi Club North America NortheastRead MoreAudi A6 2012 Marketing Plan3027 Words   |  13 Pages1. EXECUTIVE SUMMARY Audi is launching the new A6 in the United States in late 2012. This marketing plan is designed to create awareness and impact around the A6 launch also to increase the market share by selling new cars. With this campaign, Audi will focus on affecting the target audience, driving quality user generated content, leveraging social media platforms and having a high impact launch that will generate buzz around â€Å"Audi Envy† The creative and media strategy is designed to position A6

Cybercrime A Form Of Cybercrime - 1943 Words

Cyberspying/Cyberespionoge Definition Cyberspying is a form of cybercrime in which hackers target computer networks in order to gain access to classified or other information that may be profitable or advantageous for the hacker. Cyberspying is an ongoing process that occurs over time in order to gain confidential information. It can result in everything from economic disaster to terrorism (Techopedia). Cyberspying can be devastating toward both the government and businesses due to the classified information that can lead to copied products and gain both personal and business secrets. This ends up with consequences from major loss of money to loss of life. Background In December of 2009, Google began to notice persistent cyber-attacks aimed at acquiring information specific to Gmail accounts. The accounts were held by Chinese human rights activists, and Google wasn t the only target. To the search engine giant s credit, they quickly informed at least 20 other companies that they too were being targeted through a vulnerability in Microsoft Internet Explorer. Preventive measures were taken, and McAfee Labs identified the problem in early 2010 and code-named it ‘Aurora’. The Aurora attackers used targeted emails with malware sent to individuals who were judged as good targets because they were likely to have a high level of access to valuable intellectual property. The reaction to this act of cyber espionage varied around the world. Microsoft sent a security breach reportShow MoreRelatedIs Cybercrime A Type Of Crime That Is Committed Over The Internet?1206 Words   |  5 Pagesindividuals to stay in touch, find information, and even ma ke a living through online businesses. When there are positive points, there are bound to be some negative ones, and that is Cybercrime. Cybercrime is a type of crime that is committed over the Internet using computers and networks; also known as Hacking. Cybercrimes are a major issue individual face in today s society; this is because the number of people using the Internet has grown rapidly over the last decade. Technology is available toRead MoreCyber Threat, Its Scope And Its Impact On National Security991 Words   |  4 Pagesdiscusses future of cybercrime in 2020. In recent years, â€Å"Information warfare† a new way of terrorism has become the major concern for information security specialists; terrorists might tamper with computers and electronic devices to commit secured information based threats to nations, to businesses and to individuals. INTRODUCTION In a world where information and communications technology (ICT) that provides the mode so people can work with each other electronically in a digital form over large distancesRead MoreCyber Criminals Are Faceless And Cybercrimes946 Words   |  4 Pagescriminals are faceless and cybercrimes are now easier and safer for criminals to troll the internet for unsuspected victims without leaving the comfort of their own home. According to a Police Executive Research Forum report (PERF, 2014), local law enforcement are struggling with responses to cybercrimes; Chief Charles McClelland of the Houston police department told PERF, â€Å"unfortunately, we haven’t properly prepared our officers to handle cybercrime calls† (p.20). Cybercrimes are not limited to creditRead MoreCybercrime And Its Effects On Society1239 Words   |  5 PagesAbstract-This research explores the different forms of cybercrime and its effects on society when compared to several years ago. Moreover, it focuses on the changes that have been made to fight the rise of cybercrimes. With the advances in technology allowing society to stay interconnected online, criminals, both who is not an expert and experienced, have taken advantage of growing opportunities. By taking into consideration the dangers on this issue, it is important to take action and provide solutionsRead MoreTrends in Cybercrime1083 Words   |  5 PagesIntroduction Cybercrime is nothing to new in this day and time; this has been a problem for many since the early onset of the 80’s. Although much seems to have been done to combat cybercrime over the years, criminals still have an advantage edge. With IT experts, companies see now just how important it is to involve law enforcement in the efforts to fight against computer crime. Computer cybercrime as we know it today is now used as potentially illegal activities. Many issues surroundingRead MoreCybercrime : A Victim Of Cybercrime1348 Words   |  6 Pagespeople that you didn’t send? If the answer is yes to any of the questions you were a victim of cybercrime. Cybercrime Definition Cybercrime (Computer Crime) is defined as the use of a computer to commit crimes such as fraud, trafficking in child pornography, intellectual property, stealing Identities, or violating the privacy of others (Britannica). Cybercrime and Homeland Security Cybercrime is important to homeland security because it helps to protect the United States against federalRead MoreCybercrime And The Fight Against Cybercrime1227 Words   |  5 Pages Martin, 2004). In particular, while many people are aware of cybercrime, very few understand its far-reaching implications. For this reason, this discussion will focus on exploring cybercrime, with a special focus on its legal, ethical and social impacts. In doing so, it will also comment on the responsibilities that computing professionals must undertake in the fight against cybercrime. Legal Impacts The legal impacts of cybercrime are well visualized through law enforcement. Undoubtedly, theRead MoreDigital Evidence And Law Enforcement Essay1137 Words   |  5 Pagestechnology, they have become the new weapon in committing crime, and to the burgeoning science of digital evidence, law enforcement now use computers to fight crime. Nevertheless, digital evidence is information stored, transmitted, and received in binary form that can potentially be relied on as evidence in court. Notwithstanding, digital evidence is commonly associated with crimes that involve such devices, such as a computer hard drives, external storage devices, mobile phones, among others, and are oftenRead MoreWhat Constitutes Crime And Cybercrime, And Differences Within The Legal System Of Various Nations1505 Words   |  7 Pagesglobally and this can be directly linked to the differences in the definition of what constitutes crime and cybercrime, and differences in Legal System of various nations. The diff erences in definition are because of the fundamentals of traditional criminal law. In criminal law, there are two important elements that must be present. It is a common test of criminality expressed in this Latin phrase: ’actus non facit reum nisi mens sit rea’, which means the act is not culpable unless the mind is guiltyRead MoreCybercrime Is Any Act Of Crime1740 Words   |  7 Pagespredators lurk and commit unwanted acts without leaving their homes either. Cybercrime is any act of crime committed online and is one were thousands of people fall victim too every day. In the 2012 issue of police reported cybercrime in Canada it was said that â€Å"Asset violations accounts for 61% of police cybercrimes in just 2012 alone, which represent a total of 5,544 incidents† (Mazowita, Police-reported cybercrime in Canada, 2012). That’s showing that cyber-attacks where pretty high in 2012

Code of Conduct for 7 Eleven Convenience Stores

Question: Discuss about the . Answer: Introduction Moral behaviour and high ethical standards play a big role in the success of 7-Eleven. The creation of a code of conduct is therefore important as it provides a guideline for making ethical decisions and prevents cases of discrimination, harassment or action on illegal acts. A code of conduct is necessary as it highlights the important values which employees of 7-Eleven are required to uphold for better relationships at work (Wilkins et al. 2014). All 7-Eleven personnel are therefore expected to read the code of conduct, agree to it and comply with the stipulated laws at all times while acting as a representative of the company. Discrimination refers to the unfair treatment of person or group of people on the basis of their gender, race, sexual preference, disability or nationality among other traits. For an inclusive environment, all forms of discrimination against diversity at the workplace should not be encouraged (Barak, M.E.M. 2016). 7-Eleven is highly against any form of discrimination to both fellow employees and customers. For a safe working environment, employees are expected to abstain from engaging in harassment, bullying or any discriminatory activities. Employees should also take note of the fact that engaging in such behaviour could be against the law and may call for legal action. Specifically, discrimination against international students working for the company is strictly prohibited. A study done by a student at Sydney University, Australia has shown that 60% of international students in employment are underpaid. An example of discrimination would be where employers take advantage of the limited local language speaking capabilities and understanding of the labour system by the international students to cheat them off their wages. 7-Eleven employers must ensure that international students have a full understanding of their rights and that they are compliant with relevant regulations such as the student visa permit. Employees are encouraged to report any cases of discrimination, bullying or harassment experienced or witnessed at the workplace to the relevant authorities within the company. Failure to report or address cases of discrimination affects all related parties negatively as is seen in cases where international students fail to challenge their employers and end up getting underpaid or no pay at all. Disciplinary action will be taken on all reported cases of discriminatory conduct within the stipulated work environment. Exploitation Exploitation in the work environment can be described as the act of taking advantage of an individual in a process that requires the individual to contribute more than they can receive in return. A situation in which the employee is underpaid despite delivering services fully to the employer is one example of exploitation. Exploitation is unlawful and should not be encouraged in the workplace. Employees are expected to refrain from exploitation or face stern disciplinary action when found to have engaged in exploits of any manner. Labour from international students in some countries is considered a large contribution to the economy (Paltridge, Mayson and Schapper 2014). Cases have been reported of international students in Australia who have been underpaid or not paid at all where their employers take advantage of the fact that they have limited understanding of the labour laws. Employers are also reported to coerce the international students into breaching their student visa conditions where a student is not allowed to exceed 40 working hours a fortnight, making most of their hours to go unpaid. International students in breach of this regulation face immediate deportation and this makes it hard for complaints to be forwarded. 7-Eleven personnel are therefore expected to conduct themselves in a fair manner in all activities without exploitation. Sexual exploitation is another form of exploitation in the work place where employment benefits are handed out based on sexual favours. In view of this, employee benefits such as promotions are expected to be given based on merit and performance. Employees should not engage in sexual exploitation under any circumstance and disciplinary action will be taken in any such case. Employee rights must be observed at all times to ensure that the working environment is free from all forms of exploitation. Some of the laws and policies in certain countries also contribute to exploitation of employees with the example of reduced funding for the Fair Work Ombudsman in Australia making it harder to fight for the rights of international students in the country. Employees are expected to know and understand their rights so that their vulnerabilities are not exploited. Corruption Corruption can be depicted as the engagement in acts that are dishonest or not within ethical standards especially by a higher authority often for personal gain. Workplace corruption exposes the company to an unfavourable working environment (Vickers 2014). Embezzlement and bribery are some of the forms of corruption that can be experienced at the workplace. Even though some of the corruption practices at the workplace may not be unlawful, employees are not allowed to practise it at any level. Corruption is highly prohibited at the workplace and cases of corruption must be reported through the appropriate channels. Bribery is the act of exchanging favours in order to gain an advantage that is not deserved. Employees must not engage in bribery in the form of hospitality, expenses or gifts. Gifts offered to the employees exceeding the value set by the company may be considered to be bribes and must not be accepted. Another example would be any offers or promises made to the employee in exchange for tampering with company property or services. Cases of bribery experienced or suspected by employees or individuals working for 7-Eleven should be brought forward. Corruption can be masked by charitable organizations where employees document embezzlements or fund misappropriations as charitable donations. Misuse and misappropriation of company resources by the employees for personal gain is unacceptable in the companys code of conduct. Corruption involving unlawful loss or theft is illegal and action taken to corrupt employees may be by legal officers. 7-Eleven personnel must uphold high moral standards and refrain from taking part or assisting in any corruption incidences at the workplace. Dishonest and Fraudulent Behaviour Honesty and accountability play a big role in maintaining proper working relationships in the workplace (Rujoiu O. and Rujoiu V. 2014). Fraud refers to actions leading to financial loss to the affected party achieved through deception. Fraudulent behaviour can be illustrated in an example where records are knowingly falsified, destroyed or concealed with the intention of personal gain or to cover up dishonest acts. Recent research reports a case where a company used falsified payroll records to cover up the underpayment of its workers. 7-Eleven employees must not engage or assist in any form of fraudulent behaviours. The employees are expected to maintain high ethical standards at all times while engaging as a representative of the company. Dishonest behaviour is exhibited when an employee participates in activities that are against the stipulated rules and regulations resulting in a loss. Situations in which dishonest behaviour may come to play include misuse of company information and dishonest violation of confidentiality and privacy as set out in the code of conduct. Gifts or favours exceeding a set value should not be accepted since it may suggest that something is expected in return and a breach of this is considered as dishonest behaviour. Fraudulent and dishonest behaviour is unethical and may even be illegal and it is therefore in the best interest of employees that they are compliant with the stipulated code of conduct and do not engage in either fraud or dishonesty. Some employers practise fraud by paying their employees then asking for most of it back as was the case for some international students in Australia as revealed by a 4Corners documentary. Employees are also expected to be accountable for all their decisions and engagements at the workplace and report any cases of dishonest behaviour and fraud so that appropriate action may be taken. Whistle-blower Protection Individuals reporting cases of misconduct or breach policy in good faith will not be held to a disadvantage. Unfavourable actions taken against such a person for doing so is not acceptable. Cases where one feels detrimental actions have been made against them for making allegations should be reported. Threats, discrimination, demotion, dismissal or some form of disciplinary action to the whistle-blower are some examples of treatment that is detrimental. International students may fail to report misconduct by employers due to threats made on basis of violation of their students visa restrictions. Disciplinary action is taken on employees who report false or fictitious cases without sufficient evidence causing the reported individual to bear an undeserved outcome. Whistle-blowers play a major part in exposing fraudulent and dishonest acts which could be detrimental to a company (Mechtenberg, Muehlheusser and Roider 2017). 7-Eleven seeks to provide the highest level of privacy and confidentiality for anyone reporting incidences of breach of code of conduct. Employees making such allegations are also expected to keep reported cases under investigation as confidential. Individuals receiving the reports, investigating or even assisting with information on the reports are also bound by the same confidentiality policy. Full cooperation by all persons involved in a report is expected at all times. Breach of confidentiality in a reported case may result in discrimination of the whistle-blower at the workplace among other negative effects. Confidentiality of all matters regarding reported cases is paramount as it encourages employees to speak up without discrimination. Records and files documented on reported cases of breach of code of conduct must remain protected under strict security and information only released to authorised individuals involved in investigation of the allegations. Release of any information that is private and confidential is a breach of the code of conduct and is dealt with stern disciplinary action. Employees are therefore expected to report any cases without any fear of harassment. Enforcement For promotion of professional, responsible and ethical behaviour at the workplace, the code of conduct has to be enforced and cases of breach dealt with (Wood, Saundry and Latreille 2014). Relevant officials of the company at different levels are assigned to deal with these cases. On completion of investigation of cases regarding breach of conduct, finalised reports are compiled and signed by the assigned personnel. The records should fully describe the discovery, conclusions and make recommendations based on the investigation. Recommendations made after investigations need to be approved by the relevant officials before enforcement of any disciplinary action. Employees of 7-Eleven when found to have engaged cases of fraud and dishonesty are dealt disciplinary action which may include dismissal or termination of employment. Company officials handling a dishonesty or fraud case may be forced in some instances to dismiss the employee during the investigation. The amounts involved in a fraud case may determine whether legal action is taken on involved individuals. It should be noted that money or misappropriated items that is repaid after a fraud case does not indemnify the accused personnel against further action. Disciplinary action determined by relevant officials is taken on any person who puts the whistle-blower at risk through a breach of the privacy and confidentiality policy. This may also include termination of employment depending on the concluded recommendation. Corruption taints the image of the company and individuals involved in addition to the undeserved losses incurred. Cases of corruption or embezzlement by employers in higher levels will be handled with stern action and in some cases legal repercussions. Bullying, harassment and discrimination create a hostile working environment and are prohibited by the code of conduct with the intention of embracing diversity. Any employee or person working with 7-Eleven who engages in any form of discrimination faces disciplinary action. Exploiting of personnel on any basis at the workplace is neither acceptable nor consistent with the 7-Eleven code of conduct. With regard to the extent of engagement and the effect of exploitation, stern action is taken on individual who take part in exploitation. Unlawful exploitation with an example of exploitation of immigrants for free or cheap labour is handle legally by the relevant parties. References Barak, M.E.M., 2016. Managing diversity: Toward a globally inclusive workplace. Sage Publications. Mechtenberg, L., Muehlheusser, G. and Roider, A., 2017. Whistle-Blower Protection: Theory and Experimental Evidence. Paltridge, T., Mayson, S. and Schapper, J., 2014. Welcome and exclusion: an analysis of The Australian newspapers coverage of international students. Higher Education, 68(1). Rujoiu, O. and Rujoiu, V., 2014, November. Academic dishonesty and workplace dishonesty: an overview. In Proc. Int. Manage. Conf (Vol. 8). Wilkins, A.M., Colvard, R. and Lipinski, J., 2014. Does your company have this document? All organizations should have an employee code of conduct. Strategic Finance, 96(1). Wood, S., Saundry, R. and Latreille, P., 2014. Analysis of the nature, extent and impact of grievance and disciplinary procedures and workplace mediation using WERS2011. Acas Research Papers, 10. Vickers, M.H., 2014. Towards Reducing the Harm: Workplace Bullying as Workplace CorruptionA Critical Review. Employee Responsibilities and Rights Journal, 26(2).

Macbeth Act I Essay Example For Students

Macbeth Act I Essay William Shakespeare, famous English playwright, often started his plays with powerful scenes and mood-setting action. Act 1 of Macbeth, is no acceptation to the traditional important and exciting Shakespeare introductions. This act displays the deceptive environment in which Macbeth lives (which is a major theme in this play), depicts the characters personalities and motives, and finally portrays the constant struggle between good and evil. The first act of Macbeth is important as it draws interest to the play by revealing the forces of good and evil and a deceptive environment within society. By opening the play in this manner, Shakespeare entices his audience to maintain interest in the whole play as the outcome (Macbeths fate) is not clear. Macbeths world is a place where the good is bad and the bad is good. From the very first scene, the deception within Macbeths world is clearly defined. When the witches say fair is foul and foul is fair (1. 1. 11) in scene one, the plays theme is quickly introduced to the audience. The quick introduction of the deceptive world gives the audience excitement as they are left in suspense. One cannot eadily determine who the good and bad characters are for the remainder of the play. During scene two the audience starts to become more familiar with Macbeth as an army captain recounts Macbeths courageous efforts in the war in support of king Duncan. The general, talking about Macbeth, says, If I say sooth, I must report they were/ As cannons overcharged with double cracks, so they/ Doubly redoubled strokes upon the foe/ (1. 2. 36-38). Through this, Macbeth is portrayed as a valiant soldier. In scene one, the witches present a world in which the forces between good and evil are not easily identified. Macbeth is described as a valiant and noble person however the audience cannot simply accept this to be true (because fair is foul and foul is fair). Lady Macbeth is portrayed as a very well mannered and well-groomed housewife when in reality, she is an evil witch. When King Duncan comes to the Macbeth residence, she seems as though she is happy and delighted to see the king saying, All our service/ In every point twice done and then done double/ (1. 6. 14-15). Lady Macbeth demonstrates hypocritical traits through her behavior, actions and speech. The udience is introduced to the interesting idea that a housewife could force her will upon a supposedly strong-minded husband (In Elizabethan times, women were portrayed to be weaker than men as the men were the workers who provided for their family). Act 1 of Macbeth presents and demonstrates a world full of deception. The uncertainty and inconsistency in the characters keep interest level up and the audience on the edge of their seats. The audience is forced to think about the concept of good and evil. This mental involvement in the play draws a lot of interest to the play and also forces the audience to think arefully before judging each character. The main characters in Macbeth are very exciting and interesting, showing many human traits and emotions (such as deception and ambition) which the audience can identify with. When the audience can put themselves in the situation of a character, this intensifies interest. Macbeth, the major character of this play is clearly described as a man with conflicting sides to his personality. Macbeth is also thoroughly described and has obvious depth in his character. Macbeth seems to be a loyal and gallant hero as he is describe by the king as the worthiest cousin (1. . 17). However, Macbeths loyalty is obviously not true when he, talking to himself, says, Prince of Cumberland! That is a step/ On which I must fall down or else oerleap,/Let not light see my black and deep desires. (1. 4. 55-56,58). Macbeths deceiving thoughts make his character interesting and appealing as his ambition to become king (top of social ladder) is, no doubt, similar to the ambitions of most people (to become powerful, rich and respected). .u0c694af8d2a17af37b0c4b1cd5f96e0a , .u0c694af8d2a17af37b0c4b1cd5f96e0a .postImageUrl , .u0c694af8d2a17af37b0c4b1cd5f96e0a .centered-text-area { min-height: 80px; position: relative; } .u0c694af8d2a17af37b0c4b1cd5f96e0a , .u0c694af8d2a17af37b0c4b1cd5f96e0a:hover , .u0c694af8d2a17af37b0c4b1cd5f96e0a:visited , .u0c694af8d2a17af37b0c4b1cd5f96e0a:active { border:0!important; } .u0c694af8d2a17af37b0c4b1cd5f96e0a .clearfix:after { content: ""; display: table; clear: both; } .u0c694af8d2a17af37b0c4b1cd5f96e0a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0c694af8d2a17af37b0c4b1cd5f96e0a:active , .u0c694af8d2a17af37b0c4b1cd5f96e0a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0c694af8d2a17af37b0c4b1cd5f96e0a .centered-text-area { width: 100%; position: relative ; } .u0c694af8d2a17af37b0c4b1cd5f96e0a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0c694af8d2a17af37b0c4b1cd5f96e0a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0c694af8d2a17af37b0c4b1cd5f96e0a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0c694af8d2a17af37b0c4b1cd5f96e0a:hover .ctaButton { background-color: #34495E!important; } .u0c694af8d2a17af37b0c4b1cd5f96e0a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0c694af8d2a17af37b0c4b1cd5f96e0a .u0c694af8d2a17af37b0c4b1cd5f96e0a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0c694af8d2a17af37b0c4b1cd5f96e0a:after { content: ""; display: block; clear: both; } READ: William Shakespeares Taming of the Shrew EssayLady Macbeth is a very interesting character as she exhibits a character with both good and evil components. When Lady Macbeth greets the king in scene 6, she seems to be a good hostess and housewife. Soon after, Lady Macbeth’ asks evil spirits to tend on moral thoughts, unsex, (1. 5. 48) her. Lady Macbeths manipulative and constantly changing character is of interest in act one, because she appears to be the central figure in determining the fate of king Duncan. Duncan, the king throughout act 1, is one of the only characters who does not change. He is not deceiving but he makes the Act interesting as he compromises Macbeths fate and future, adding major complications. When Duncan ppoints his son as The Prince of Cumberland (1. 4. 45) he creates difficulty for Macbeth in his ambition to become king. These problems make the plot more interesting (Duncan stands in the way of Macbeths happiness). Macbeth now faces the decision of killing the king (and controlling his own destiny) or to let fate (the witches prophesy) crown Macbeth as king. The audience can identify with the various characters met in act 1. Frequently, people can draw similarities between their ambition and the ambition of the characters in the play to become powerful, respected and rich. The constant truggling forces of good and evil play a significant role in Act 1 of Macbeth adding interest to the plot and characters. The battles, both inner and outer, have good and evil forces, which are constantly fighting throughout this act. The constant struggling forces of good and evil play a significant role in Act 1 of Macbeth adding interest to the plot and characters. The battles, both mental and physical, involve good and evil forces, which are constantly fighting throughout this act. Macbeths inner conflict, between his good and evil emotions, is very deceptive and unpredictable during the act. Macbeth has proven that he can fight with loyalty and pride for his king, but also he is seen to have wicked thoughts of killing the king. During act one, Macbeth says  «the be-all and the end-all–here / But here, upon this bank and shoal of time, / We’ld jump the life to come » (1. 7. -7), which means that Macbeth knows that if he gets away with the murder here, he would not get away with it in the afterlife. Macbeth shows that even in his evil planning, there still lies a noble and loyal person. The good side of Macbeth tries desperately to convince him that killing Duncan would be wrong. The evil side however still leads him as he does not consider any future consequences except for his kingship. This continuing battle within Macbeth is interesting as his future fate and actions depend on which side of his personality (good or evil) is victorious. The act starts off with a battle between the Scots and the Norwegians, where the first encounter of good (Scots) and evil (Norwegians) is already in progress. This battle seems to be long and unpredictable. The sergeant describes the two sides to be  «two spent swimmers, that do cling together / And choke their art » (1. 2. 8-9). The symbolization of the war can be interpreted to present the forces of good and evil in this play. The classic war between good and evil usually yields the forces of good as victor but as fair is foul and foul is fair (1. 1. 1), interest in the outcome of the war is now heightened. Personal ambition throughout this act is significant and leads to both good and evil results. Banquos ambition (positive) is to simply please king Duncan through loyalty, without the need for great reward. As reward for good service, the king promises Banquo to, enfold thee/And hold thee to my heart (1. 4. 35-36). In esponse Banquo answers, There if I grow/ The harvest is your own (1. 4. 36-37). On the other hand, Macbeths ambition (negative) is to become king through deceiving and murdering Duncan. .uc71ed12009f9324a69330915a34749ef , .uc71ed12009f9324a69330915a34749ef .postImageUrl , .uc71ed12009f9324a69330915a34749ef .centered-text-area { min-height: 80px; position: relative; } .uc71ed12009f9324a69330915a34749ef , .uc71ed12009f9324a69330915a34749ef:hover , .uc71ed12009f9324a69330915a34749ef:visited , .uc71ed12009f9324a69330915a34749ef:active { border:0!important; } .uc71ed12009f9324a69330915a34749ef .clearfix:after { content: ""; display: table; clear: both; } .uc71ed12009f9324a69330915a34749ef { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc71ed12009f9324a69330915a34749ef:active , .uc71ed12009f9324a69330915a34749ef:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc71ed12009f9324a69330915a34749ef .centered-text-area { width: 100%; position: relative ; } .uc71ed12009f9324a69330915a34749ef .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc71ed12009f9324a69330915a34749ef .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc71ed12009f9324a69330915a34749ef .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc71ed12009f9324a69330915a34749ef:hover .ctaButton { background-color: #34495E!important; } .uc71ed12009f9324a69330915a34749ef .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc71ed12009f9324a69330915a34749ef .uc71ed12009f9324a69330915a34749ef-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc71ed12009f9324a69330915a34749ef:after { content: ""; display: block; clear: both; } READ: Social deterioration in â€Å"The Crucible† EssayThe playwright shows that ambition can lead to both positive and negative behavior. This adds interest to the play as the audience can relate to the inner struggles involved with making choices on achieving goals. The conflict between good and evil in Act 1 plays an important role in forcing the audience to think about similar forces within their own personalities (how would one react if they were put in Macbeths ituation). This method of using contrary forces serves to bring the audiences mind into the story and therefore creates intense interest in the plays outcome. In conclusion, act one of Macbeth is important for a number of reasons. First, the playwright displays the deceptive environment, in which Macbeth lives. Secondly, the characters personalities, motives and ambitions are depicted, and finally, the constant struggle between good and evil is defined. Interest in the play is created by the playwrights emphasis on forces of good and evil and deceptive society outlined in act 1. During act 1, uch is learnt about the characters of the play of which two important traits are present. Ambition plays a key role as it drives many of the characters to their fate. William Shakespeare portrays ambition to be an evil force as it can make people react negatively (Macbeths plan to kill Duncan). Deception is another trait present in the Act. Shakespeare shows the audience that in life things are not always as they appear (friends can turn out to be enemies). The audience is also reminded that humanity has to deal with forces of good and evil (mentally and physically) in everyday life.